Brands are more than just logos – they are memories.
Niki Slawinski demonstrates why strong brands shape the cultural memory of our society and how this makes them unforgettable.
The combination of brand strategy and memory research gives rise to a new perspective on branding: brands that evoke emotions, create identity and connect people gain relevance across space, time and generations.
An inspiring book for anyone who wants to manage, design, or understand brands. With clear theses, practical food for thought, and a vision: branding as a cultural responsibility.
